Water Sheep R&D Team - PQQ
"Current research has shown that PQQ disodium salt is highly thermally stable and has excellent antioxidant, repair and soothing properties." Head of R&D at Water Sheep, Orient, said. "But more importantly, the extremely high activity and potency of PQQ disodium salt compared to similar antioxidant ingredients is the unique core advantage of this ingredient."
The Water Sheep R&D team found that compared to similar antioxidant ingredients, PQQ disodium salt is one of the most powerful active molecules in terms of antioxidant capacity to date, and that an addition of five ten-thousandths of a per cent can have a good efficacy. This can fully reduce the cost of raw materials on the premise of ensuring the efficacy of the product.
"For example, its antioxidant capacity is 7.4 times higher than that of vitamin C. Under the same efficacy, the amount of PQQ disodium salt needed to be added may only be 1/10 to 1/100 of that of vitamin C," said Dongfang, adding that, "PQQ disodium salt possesses a strong antioxidant capacity while also having a high level of safety."
"The choice of this ingredient track, the idea is considered to be very subtle. PQQ disodium salt in the domestic and international related research is relatively full, in the market end, consumer awareness of vitamin B family is also relatively mature, there is a relatively good market foundation. Although the research and application in the cosmetic industry is still blank to a certain extent, but PQQ antioxidant performance is excellent, water goat in this field has quickly gained exclusive advantage." One industry insider commented on this new achievement of Water Sheep.
In addition to gaining first-mover and unique advantages, Water Sheep's choice of PQQ disodium salt as the entry point for raw material R&D is quite cool in the current fervour of ingredient development followers, demonstrating the value of long-termism.
"As a brand new raw material in the field of cosmetics, the potential of PQQ disodium salt to be tapped is still quite deep." Another senior cosmetic industry analyst said, "such as efficacy research, formulation research, and other efficacy components of the adaptability of the research, etc., to multiple directions to dig deeper, water goat can even establish an independent research system based on this raw material, as a 'chip' level barriers to business. "
